According to the newest article from a magazine, Pepsi might replace 言承旭 (Jerry Yan) and 周杰倫 (Jay Chou) with 王力宏 (Leehom Wang) as their new endorser.
After the embarassing incident that happened at the Golden Melody Awards in 2005, Leehom’s popularity has been highly increasing. Last year he has grabbed the “Best Male Vocalist” award at the Golden Melody Awards, and throned as Music King for the second time. Oscar winning director 李安 (Ang Lee) also gave Leehom a very important role as second male lead in the new film, 色戒 (Lust, Caution) that is due to release world-wide this October. According to a very new article in a magazine, Pepsi is attracted to Leehom’s image and popularity and decides to use him to replace Jerry Yan and Jay Chou as one of Pepsi’s more prominent endorsers.
According to sources, Pepsi’s current endorsers are 蔡依林 (Jolin Tsai), Jay Chou, Jerry Yan, 陳冠希 (Edison Chen), 古天樂 (Louis Koo), 謝霆鋒 (Nicholas Tse), RAIN/BI, etc. Adding the salaries of the seven major stars, it exceeds $100,000,000 NT. Because of this the manufacturers are careful with their endorsers and are very strict with them. Lately there has been rumors saying that the manufacturers wanted to change endorsers, and they are Jerry Yan and Jay Chou.
According to the report, the reasons for replacing Jerry and Jay are not the same. However, both of them are reported to be “difficult to handle.” A staff said that in 2002, when the company took F4 as endorsers, each of them was paid an average of NT$2.5 Million. Last year, the company thought that F4’s charms has subsided, and only wished for Jerry’s market power in the renewal of the contract. Jerry however, considered to renew with a NT$3.5 million contract, causing added headaches for the company, Furthermore. Jerry had other ideas on the appropriate theme and costumes for the ads, and requested meetings with the company, which has also caused the company felt hard to settle.
Jay Chou began endorsing for Pepsi since 2004. At first Jay Chou was expecting to be paired with 鄭秀文 (Sammi Cheng), but he became disappointed when he found out that he would actually be working with Louis Koo, Edison Chen, and 吳建豪 (Vanness Wu). During filming hours Jay would pull a long and annoyed face. The manufacturers were slightly displeased with his subtly impolite attitude, but because of Jay’s current elite status in the entertainment industry, they decided to renew the contract with him anyways.
Over the last two years Leehom’s popularity has increased in an alarming rate. Both his concerts in town and overseas has experienced exploding welcoming rates, breaking records. Adding on to being part of Ang Lee’s new film, his status is pretty stable and strong. If Leehom was to endorse Pepsi, his salary will most definitely be higher than Jerry’s, but will still be lower than Jay’s. Pepsi’s Media spokesperson, FION, said that the contracts with Jerry and Jay are still going. When asked if Pepsi will add a new member to the endorsements, she said that it is not convenient to reveal at the moment. [by miss scarlett]
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