Last year in late-July Super Junior’s debut film as a whole group, Attack on the Pin-Up Boys premiered in the cinemas of South Korea. Because this is the first film produced by the subsidiary of their label SM Entertainment, SM Pictures, the production received much attention.
However the film only attracted an audience of about 102,600 viewers, unable to defeat the films D-War and May 18 which premiered that same week.
Excluding printing and marketing fees, the whole production of the film spent approximately $8,500,000,000 won. It takes an estimated 240,000 viewers in order to retrieve the losses. The film failed to achieve even half of those viewers, causing the company to suffer humiliation and defeat.
However, Attack on the Pin-Up Boys has not completely lost everything. The first version of the film’s DVD was all sold out; the second version of the DVD was all sold out as well. As of now, the film’s DVD sold a total of approximately 14,000 copies and is able to save the film’s production cost. Due to Super Junior’s popularity, the DVD is selling well overseas also. If adding the overseas sales of the DVD, it is more than enough to make up the costs of marketing, promotion, and production fees.
An involved staff member of the film expressed, “The DVD’s popularity is very high. Many of the production staff worked very hard for the exclusive behind-the-scene segments. Super Junior’s special interviews and other events are also included in the DVD, receiving better responses from fans.” [by miss scarlett]
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